Marketing Plan Assignment Example | Topics and Well Written Essays - 1500 words

Marketing Plan - Assignment Example Additionally, in terms of distribution strategy, it will be effectively necessary to engage with existing supply chains rather than utilize or create a dedicated LynLicious supply chain for the company. Once again, the underlying reason behind this has to do with the fact that the creation of dedicated supply chain and distribution strategy would create an unnecessary cost burden on the firm; especially in the opening stages of business development and growth. Within this dynamic, it is easy to understand why the firm would be fundamentally fearful of accruing an unmanageable level of cost with respect to a dedicated distribution network as opposed to seeking to contract existing distribution suppliers to fulfill the needs as they are exhibited by the market. Lynlicius will be competing with some of the most well represented and powerful shoe and fashion designers within the current market (Shi & Liu, 2012). For instance, New Balance, Esprit, Clark’s, and a litany of others already compete within the market for fashionable shoes that exhibit at least some certain level of comfort. Naturally, comparing this to which competitor is able to maximize both of these goals, the reader can adequately understand that the competitors strengths and weaknesses very commensurately. For instance, Clark’s focuses most heavily upon comfort with only a small level of focus on style; shifting or varying different product lines only minimally from season to season or year-to-year. By means of contrast, new balance is more of a workout and training fashion and shoe provider; one that does not necessarily place a high level of focus upon form and fashion with respect to the professional woman (He et al., 2014). Lastly, Esprit is perhaps the most relevant competition that exists within the market; due to the fact that the company places a high level of focus both upon form and fashion. However, the relatively low quality and high cost that this particular brand