Tuesday, December 31, 2019

Database Development Process - 962 Words

Database Development Process 1. Define business processes Many database development efforts begin by defining the key business and/or operational processes within the organization Developers first create high-level models showing the major activity steps associated with marketing, sales, production, human resource management, public relations, research and development, and so on Taken together, these process maps represent an enterprise-wide model of the organization and its core 2. Determine scope of database development effort The next step in the database development effort is to select one process or a set of related processes for further analysis and improvement 3. Define the information needs Once a business process†¦show more content†¦In DBMS, a repository is consists of database tables that store metadata which by default consists of 247 objects (183 tables and 64 views). It saves the mapping information and notations. In Microsoft ® SQL Serverâ„ ¢ 2000, there is a Repository Component, and this Repository Component has a Repository Engine, a service that provides basic functions for storing and retrieving objects and maintaining the relationships among them,Show MoreRelatedSoftware Development Methodologies For A Rehabilitation Process For Stroke Patients1673 Words   |  7 Pages â€Æ' Content 1. Introduction 1.1 Purpose of Project 2. 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WATERFALL A linear software methodology implemented in sequential phases while emphasizing on documented plans, schedules and targets set on each phase. SPIRAL A methodology where the project is broken down into smaller segments which allows for easier handling of changes during the development processRead MoreThe Fundamental Software Engineering Activities1516 Words   |  7 Pagesactivities. The fundamental software engineering activities are as follows: ïÆ'Ëœ Software Specification ïÆ'Ëœ Software Development ïÆ'Ëœ Software Validation ïÆ'Ëœ Software Evolution Software Specification: It is the activity where the organizational engineers and also the customers discuss the requirements of the stakeholders for developing a software product and also its operational limitations. This process is also known as requirements engineering. Software specification also involve sub-activities whenever the developersRead MoreDisadvantage Of Waterfall Model907 Words   |  4 PagesWaterfall Model benefit, disadvantage and critique Waterfall Model is the first software development process model proposed by Royce in 1970 which is a linear sequential software development life cycle (SDLC) model. It is a sequential process model which does not overlap. It means that until the one phase is not completed then next phase cannot start. †¢ Requirement Analysis: often know as Software Requirements Specification (SRS). In this phase, all requirements of the software product are collectedRead MoreThe Career Of Information Technology1455 Words   |  6 PagesA career in Information technology (IT), specifically, software development requires various core skills and soft skills that will help in breaking out in the industry. There are various ways to enter this field, as there are several roles surrounding IT or facilitating development. 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Monday, December 23, 2019

A Report On The Energy Project Programme - 1915 Words

Assignment A During the summer of 2014 I took part in the Energy Project programme, I was paired with a small heating-engineering company, Global Celsius solutions. The company had recently developed a cheap, rugged and reliable water boiling system, the â€Å"Jompy† boiler. The system itself took advantage of compact heat exchanger design principles incorporating a high surface area, minimising the footprint of the system without sacrificing overall performance, the boiler was capable of producing water in excess of 70oC within a matter of 5-7 seconds(from my own experience with the boiler). The overall aims of the project included: 1. Researching possible rental markets, with an emphasis on sustainable development. 2. Effects of transport†¦show more content†¦The purpose of the hiring of the local partners is to take advantage of their knowledge of the local populace, for example if a potential customer has a reputation of looking after their belongings and being good on their word concerning their repayments, then a set minimum deposit would be implemented, and vice versa for a person notorious for abuse of equipment and poor money management. The key would be to ensure that the monthly repayments would remain consistent. After approximately 8 months the â€Å"Jompy† is paid off, instead of increasing profitability of the scheme after this benchmark all excess repayments are invested back into local development and infrastructure (schools, education fees, stationary etc). My task was to investigate potential problems faced by the model and if any companies had successfully implemented like-minded schemes. To accomplish this, the potential problems of the model had to be identi fied in this case one of the main problems involved initiating an honest and mutually beneficial relationship with these Sub-Saharan local communities. This came in the form of formulating potential marketing strategies and suggesting forms of engagement towards those who would benefit most from the product. Another of the main goals

Saturday, December 14, 2019

Wider Reading †Cider with Rosie and Cranford Free Essays

string(103) " need to be put to the test because Peter returns from India with enough money to bale out his sister\." Cider with Rosie is an autobiography, it is not fiction like a novel but an account of a persons own life. Unlike a novel, it does not have the thread of a story with interacting characters connecting all it’s parts. It has a different pattern with which we are all familiar. We will write a custom essay sample on Wider Reading – Cider with Rosie and Cranford or any similar topic only for you Order Now It is about childhood and growing up. We all have our own special early childhood memories and Laurie Lee seems to highlight the things we all have in common. The book starts with early childhood, early memories of people, an animal and places which then seemed strange and sometimes frightening. It goes on to describe going to school and branches out to tell us about members of his family, neighbours, tales about the neighbourhood and how the changing seasons of the year changed peoples habits and activities. Laurie Lee writes about the illnesses which brought him close to death. He writes about the entertainment to be had in those days, his first girlfriends and the book ends in his teens with the first of his family about to leave home to get married. The book is set in the village of Slad which still exists, not far from Stroud in Gloucestershire, however Laurie Lee is writing about the village as it was fifty or sixty years ago. We are reading about a past that has changed almost out of recognition. Laurie Lee uses language in an attempt to make his memories come alive, vividly and colourfully. He may use a single word: â€Å"Peas come in long shells of green pearls† Or a comparison: â€Å"The sun hit me smartly on the face like a bully† Or a very descriptive and poetic sentence: â€Å"All day she trotted to and fro, flushed and garrulous, pouring flowers into every pot and jug she could find on the kitchen floor. † All of these words, phrases, comparisons and rhythm of sentences are chosen to add spring and sparkle into what is being described. Cider with Rosie is a youthful biography set in the colourful world of over half a century ago, it is about those occasions that occur in most of our lives. This is what makes the book such an enjoyable read. Cranford is the work of Elizabeth Gaskell on the surface it appears as a quaint picture of provincial life, we are told in the first sentence it is a society of â€Å"Amazons†. However as you get deeper into the book a somewhat ironic distance from society is maintained. Throughout the book there seems to be a tender, delicate mocking of lifestyles and values which invites us to marvel and sympathize with the eccentricity of the characters. Unlike Cider with Rosie, Cranford is a novel, studying the aspects of change in the world. However like Laurie Lee, Elizabeth Gaskell writes about the people she had known in her childhood. It must also be taken into consideration that Cranford is set one hundred and fifty years ago, about one hundred years before Cider with Rosie. Cider with Rosie and Cranford are both similar and different in many ways. Both books seem to be made up of short stories rather than a novel. In fact some chapters first appear as single articles in a magazine. In Cranford this is rather like the germs of stories which are found in the letters Miss Matty has kept tied into bundles which she reads with Mary. Cranford is a series of linked sketches of life among the ladies in a quiet country village in the 1830’s, it is based on Knutsford in Cheshire where Elizabeth Gaskell spent her childhood. The novel revolves around Miss Deborah Jenkyns and her gentle sister Miss Matty, daughters of the former rector. Elements of drama are provided by the death of Captain Brown whilst trying to save the life of a child, the surprising marriage of the widowed Lady Glenmire to the vulgar Mr. Hoggins, the failure of a bank which ruins Miss Matty and her rescue by the fortunate return from India of her long lost brother Peter. In my opinion the reason why Cranford is such an enjoyable read is its amusing but loving portrayal of the old fashioned customs and ‘elegant economy’ of a group of middle aged figures in society. Women in Cranford are very set upon keeping up their appearances and this can make them seem somewhat fierce, never openly admitting to straightened circumstances. They would rather practice ‘elegant economy’ and observe the smallest rules of etiquette. At the tea table they would wear appropriate headgear while keeping to the well-understood patterns of social visiting. To gain self-respect you had to keep your feelings hidden this was as important as status. Due to this fact Mary learns more about the great sadness in her friend Miss Matty’s life through the details she fails to tell her than through the details she reveals. In the book Cider with Rosie the narrator, Laurie Lee, actually lives in the village and sees and takes part in all village activities. Whereas in Cranford the narrator, Mary Smith, is an outsider and only hears of the goings on in the village from her friend Miss Matty. The idea of social order and solidarity is most strongly seen in Cranford when Miss Matty looses all her money. The other ladies of Cranford contribute all they can to set her up as a tea-seller and sweetshop keeper even though these kind and commercial practices would not enable her to survive elsewhere. As Mary comments: ‘My father says; â€Å"such simplicity might be very well in Cranford, but would never do in the world†Ã¢â‚¬Ëœ Cranfords marketing may not be responding adequately to change but social forms show otherwise. Although Cranford ladies stress the importance of class distinctions, it is in fact Miss Matty’s loyal servant Betty and her new, labourer husband who offer her a home. This arrangement however does not need to be put to the test because Peter returns from India with enough money to bale out his sister. You read "Wider Reading – Cider with Rosie and Cranford" in category "Papers" Peters return brings up another illusion the ladies in Cranford hold; the fact that they can manage without men. Elizabeth Gaskell can be seen as being somewhat tongue in cheek about the self-protective, socializing characteristics of the unmarried women. But on the other hand, Elizabeth Gaskell seems to be experimenting with what might be thought of as women’s narrative. Mary comments that: â€Å"I had often occasion to notice the use that was made of fragments and small opportunities in Cranford; the rose-leaves that were gathered ere they fell, to make the pot-pourri for someone who had no garden; the little bundles of lavender-flowers sent to strew the drawers of some town-dweller, or to burn in the chamber of some invalid. Similarly, Cranford is made up of ‘fragments and small opportunities’, The letters, which Miss Matty reads with Mary, carried with them: â€Å"A vivid and intense sense of the present time, which seemed so strong and full, as if it could never pass away. † These letters symbolized, as they are dropped one by one into the fire, a passing of a c hanging world. The world around Cranford is changing but the women seem to be set in their ways. They prefer to ignore the vast economic and social changes taking place taking place in England at that time. However they cannot remain unaffected. Cranford is made up of a collection of ageing women who although want to stay as they have always done are now becoming unable to do so. Throughout the book new influences keep on creeping their way in. These begin with the arrival of Captain Brown and continue with the closeness of the railway. Cranford is a town in a world of its own but it snobbishness and old-fashioned ways must make way for the more vital energetic forces of the new age. Never the less Cranford did have some good points. The motivation of Miss Matty and her friends was based on true kindness and generosity the very qualities the industrial new age lack. In the village of Slad in Cider with Rosie, everyone was poor. It was an extremely rural dwelling. There was a church, a chapel, post office, two pubs – the Star and the Woolpack – and the Hut for penny dancers. There would have been one woman in the village who acted as midwife and another who would lay out the dead. Villagers bottled fruit, kept pigs and hens, trapped pigeons, collected kindling, fermented flowery wines and bartered home grown vegetables, eggs, rabbits and game. There was a heroic village cricket team. Life was intensely communal, with choir outings, concerts and harvest festivals. Otherwise they just amused themselves. However the village was not all ‘fields of poppies and blue skies’. There were tramps and children dying of perfectly ordinary diseases like whooping cough. Then there was the murder of Vincent, the boastful villager who had returned from New Zealand, the escape of Jones’s goat: â€Å"Huge and hairy as a Shetland horse. † There was also the tale of the Browns’ sad ending in the workhouse and the suicide of the beautiful Miss Flynn. Walking was probably the main form of transport in Cider with Rosie along with cycling. The whole village went on many outings which mainly consisted of walking and picnics: â€Å"Then sometimes there’d be a whole days outing, perhaps to Sheepscombe to visit relations – a four-mile walk, which to our short legs seemed further, so that we needed all day to do it. † Laurie Lee also took trips with his local choir. These outings were a great reward and had to be worked hard for. They may have ventured to places like Weston-Super-Mare or Bristol to see the docks. â€Å"The first Choir Outing we ever had was a jaunt in a farm wagon to Gloucester. † A farm wagon was probably the most common form of transport for this kind of outing up until: â€Å"The coming of the horse-brake and charabanc† Man and horse power were the only power ever known to Laurie Lee in the village of Slad, with the horse being the most powerful. You could only travel at speeds of up to eight miles an hour, which really limited where you could go, as it says in the chapter ‘Last Days’: â€Å"That eight miles an hour was life and death, the size of our world, our prison. † As Laurie Lee grew older he noticed changes occurring in the village transport which he had always known and been familiar with. There was the introduction of ‘The brass-lamped motor-car’, ‘the clamorous charabanc’, and ‘scarlet motor-bikes. ‘ Everything began to change as new technology began to take over. Cranford is almost the complete opposite to Cider with Rosie. In Cider with Rosie walking was common and thought of as the norm but in Cranford walking was almost unheard of especially among the upper class members of society. Miss Jamieson comments: â€Å"Don’t you find it very unpleasant walking? † Miss Jamieson says this as if she looks down upon those who wish to walk. Or maybe it is just that she likes to draw attention to herself and the fact that she has ‘her own carriage in the coach house’ and her very own sedan chair which she always went out in even if it was to cover the shortest of distances. There was also the railway which although everyone hated as it showed the change taking place in the outside world, was still a means of transport. The main means of education in Cider with Rosie is the small village school to which all the children attend. The school was made up of only two classes which you stayed in up until the age of fourteen. School was where you met the other village children and made friends. You didn’t learn much at school, you left with: â€Å"Nothing in his head more burdensome then a few mnemonics, a jumbled list of wars and a dreary image of the worlds geography. It seemed enough to get by with. † School was more of a place to learn manners and prepare yourself for when you left and had to work in a field or factory. Unlike Slad there was no village school in Cranford, children would have been sent away to a boarding school or a private tutor would be hired. Peter was sent away to Shrewsbery boarding school and was to go to Cambridge but he did not do very well. His father could not afford to hire him a private tutor and so taught him to read and write himself. In Cider with Rosie Laurie Lee talks a lot about his first girlfriends. The relationships are mainly those of a young boy whereas in Cranford there is talk of marriage and settling down. In Cider with Rosie there was young Jo, a thin girl with brushed back hair a ‘cool face’ and ‘speechless grace’. She was the first girl Laurie was ever interested in. Laurie would wait for her after school when they would go and play a game together. The game was: â€Å"Formal and grave in character, its ritual was rigidly patterned. It was almost like a game of doctors, Jo would be the patient lying on the grass and Laurie would be the doctor moving his hands across her, exploring her body. They played this game every night until they were caught and even then they were just laughed at, Laurie comments: â€Å"There were no magistrates to define us obscene. † Then there was Rosie Burdock, a devious girl who had ‘sharp salts of wickedness about her’ and looked at you with the ‘sly glittering eyes of her mother. ‘ The events between Laurie and Rosie are what give the book its title. Rosie was provocative. Laurie had gone to the farm to help with the haymaking when he stumbled upon Rosie behind a haycock. She had a bottle of cider and offered it to Laurie and so he had: â€Å"His first long secret drink of golden fire. † It was at this time under the hay wagon that Laurie had his first kiss: â€Å"We kissed, once only, so dry and shy, it was like two leaves colliding in air. † These images of romance in Cider with Rosie are very innocent, those of a young boy learning more and more about the world each day as he becomes adolescent. Cranford is a society of women who think they can live without men. It was unheard of for women in this period to tell a man that they were interested in them. It was not like today where it is perfectly acceptable for a woman to ask man out in those times the women had to wait to be asked by the man. In the chapter ‘A love affair of long ago’ we hear of Miss Pole’s cousin Mr. Holbrook who offered to Miss Matty long ago. From then on the whole chapter revolves around the ladies gossiping about why Miss Matty did not accept his offer. Also within this chapter we can see another example of class-consciousness: They did not like Miss Matty to marry below her rank. † This gives the impression that Mr. Holbrook was not looked upon as good enough for Miss Matty. When anyone in Cranford got married it made all the other ladies look to themselves and wonder if their turn would ever come. For this reason they would dress up smartly perhaps to impress the men or perhaps simply to make themselves feel better. Contact between people in Cider with Rosie is mainly by word of mouth. As the village is so small everyone hears about each other’s business. Everyone hears about the death of Miss Flynn and the murder of Vincent the New Zealander. The good thing about this is the fact that everyone knows each other and however bad the crime committed they are not about to go and tell the police. To this day it is still unknown as to who committed the murder. Of course letters were written but as education was poor many people in Slad could not read or write, which made letter writing difficult. In Cranford contact was also spread by word of mouth and gossiping between the ladies but the main point of contact was through letters. Mary Smith keeps in contact with Miss Matty through letters, it is the sorting through of old letters which prompt Miss Matty to unearth the story of her younger brother, Peter. In the beginning of the book the only contact that Mary has with the village is from her occasional visits to Miss Matty. However, as the book progresses she becomes increasingly active in shaping the town she records. It is she who initiates the scheme to set Miss Matty up in her teashop and she who sends off the letter which recalls Peter. The older generations in the village of Slad in Cider with Rosie seem to make more of an effort to dress up formally then those who are younger. Laurie Lee’s two Grannies, Granny Wallon and Granny Trill included. They wore: â€Å"High laced boots and long muslin dresses, beaded chokers and candlewick shawls, crowned by tall poke bonnets tied with trailing ribbons and smothered with inky sequins. † Laurie was enthralled by their attire. He would imagine many, many grannies all dressed up parading in front of him, as he puts it: â€Å"Rank upon rank of hobbling boots, nodding bonnets, flying shawls and furious chewing faces. There is talk in the chapter ‘Outings and Festivals’ of Peace in 1919. Everyone was to go in fancy dress. Laurie watched everyone change. He watched as his sister Marge transformed herself into Queen Elizabeth with his other sister Phyllis as her lady in waiting. Marge wore: â€Å"A gown of ermine, a brocaded bodice, and a black cap studded with pearls. † Laurie sees his sister in a new light. She is beautiful and graceful, Laurie is awestruck. Phyllis is also looking beautiful, she is wearing: â€Å"A long chequered dress of black and white velvet, and a hat full of feathers and moths. † Ladies in Cranford weren’t too fussy about what they wore. They didn’t follow fashion but what they did wear made them look respectful and admirable, as it was the expected rules of dress. They observe: â€Å"What does it signify how we dress at Cranford, where everybody knows us? † When they visited other towns or villages their explanation for dress was: â€Å"What does it signify how we dress here, where nobody knows us? † So the women in Cranford stuck to clothing that was in general ‘good and plain’. There are many interesting characters in Cider with Rosie but perhaps the most amusing are the grannies. Their constant bickering and unusual habits make you feel warmth towards them. They are two very different characters. Granny Wallon was the more mysterious of the two, scurrying around never saying much about her past. She was very interested in the outside world collecting plants and taking walks in the garden: â€Å"One saw her hobbling home in the evening, bearing her cargoes of crusted flowers, till she had buckets of cowslips, dandelions, elder-blossom crammed into every corner of the house. † Then there was simple Granny Trill who seemed to the children very strange. Her pattern of life was very different to others, Laurie says: â€Å"She breakfasted, for instance at four in the morning, had dinner at ten, took tea at two-thirty, and was back in her bed at five. † Granny Trill seemed almost fierce. She was very religious and believed very much in fate, she also believed she knew what was going to happen in the future. These two Grannies were ancient enemies but their lives revolved entirely around one another: â€Å"Like cold twin stars, linked but divided, they survived by a mutual balance. † The Grannies died within two weeks of one another. Granny Trill was the first to go and once she was gone there was no further reason for Granny Wallon to live. You can tell from the constant references throughout the book that Laurie Lee has a lot of respect for his mother. She has been through a lot. She was left to bring up many children on her own after her husband left to go to war. She lives in hope of his return and when the war ends she is really exited but he never returns and ‘mother’ is left to nurse a broken heart forever. Cranford also has its far share of interesting characters. There is ‘The Honourable Mrs. Jamieson’, all but Mary look upon her as the local oracle although she shows herself to be quite unworthy of her status. She doesn’t seem interested in others and at house-parties when everyone else is chatting and playing cards it can be counted upon that Mrs. Jamieson would be found fast asleep or eating. There is also Signor Brunoni who is a majestic figure revealed when the curtain rises on a much vaunted performance of magic in the assembly hall. He is an exotic touring conjurer who is not all he appears to be. Of course there is also the dear and innocent Miss Matty who everyone knows and loves. Unfortunately she has led a sad life of lost opportunities. She admits: â€Å"I dream sometimes that I have a little child†¦ she comes to me when she is very sorry or very glad, and I have wakened with the clasp of her dear little arms round my neck. † Finally there is Mary Smith the narrator of the novel. She has much affection for the ladies in Cranford and provides a link between the old world and the new industrial one. She is practical and down to earth, able to sort out many of her neighbours’ problems and on many occasions she has the last word. I would now like to end by saying which of the two communities I would like to live in and why. Cranford is very picturesque with its ‘elegant economy’ and rules of social etiquette. The people who live there are very interesting and amusing and have true qualities of kindness and generosity. If somebody gets into trouble they stick together and help each other. But Cranford is in a little world of its own. The world around them is changing but they are too determined to stick with their old fashioned traditions that they will not move with the times. For this reason I can say I would prefer to live in Slad with Laurie Lee. I like the fact that everyone knows each other and are willing to stick up for one another. Everyone one treats each other equally and they aren’t as class conscious and so quick to pass judgement as those in Cranford. Slad is a more rural community where everyone chips in. There seems to be more freedom and although the education isn’t brilliant at least you get to stay with your family. If you have a problem you don’t have to go through it on your own, everyone will be there to support you and won’t judge you for it. As far as I am concerned, Slad, the rural village of the 1940’s would offer me a more fulfilling existence. How to cite Wider Reading – Cider with Rosie and Cranford, Papers

Friday, December 6, 2019

Alternatives to Bureaucracy to Motivat Workers Essay Example For Students

Alternatives to Bureaucracy to Motivat Workers Essay There are many alternatives that are used to motivate workers beyond the conventional bureaucratic ways that was once thought of as the only way to control workers.Since the 1960s we have learned a great deal of information leading to the discovery of alternatives to bureaucratic organizations. Today, bureaucratic ideas are still widely used among organizations, however a shift in thinking occurred and the question was asked, What are the alternatives if bureaucracy it not working in an organization? Bureaucracies Defined:According to Max Weber, bureaucracy is the most efficient and most rational known means of exercising authority over human beings (Weber, p223). Further it is reliable, precise and stable, these are all terms that are desired for large complex organizations that need to control vast amounts of employees. Bureaucracy is based on legitimate authority, those that are being controlled by others; accept oppression as part of the work along. There are several characterist ics that mold a particular organization into following the bureaucracy model, such as, rules, hierarchy, salaried careers, written documents and appointment. These characteristics serve as a guideline, or an owners manual of sorts that has a preconceived effect for each cause with the organization. Even if bureaucracy is working to its full capacity within an organization, there can be times when is no longer efficient to use alone. Bureaucracy is still used within organization but usually in conjunction with an alternative. Agency Theory Defined:The goal of agency theory is getting people to do the best job for the best price and least amount of risk. One decision is to fill a sales district with representatives called external or with an employee sales force called internal (Anderson, p 234). An internal sales force is a company who uses their own employees to sell a product they have produced. They are employed by the organization and receive a salary, no matter if the product is successful or not. The externalized labor market consists of independent contractors who agree to sell the product for the company for this they receive a commission according to the amount of products sold. Companies who have greater difficulty in evaluating a salespersons performance are more likely to substitute surveillance for commission as a control device (Anderson, p 234). Internal sales forces are associated with complex, hard to learn product lines in which the selling districts expect nonselling activities. Advanta ges/Disadvantages:As stated above, direct sales people are employees of the company also called internalized labor. The major advantage to having this type of labor is that it is easier to control because they are integrated in the company. Another advantage to internalized labor is long term meaning employees stay in the organization, they want the security of working for a company that will pay them paycheck whether they have been successful in selling a product or not. Another benefit is keeping critical people that are key to the operations and/or have a specific knowledge of task. The disadvantages include costly overhead, metering costs and mediocre performance. It costs a company a lot of money to employee a full-time person along with benefits and a retirement. Employees expect some kind of security and loyalty from the company even in difficult times.All these costs do not guarantee that the employee will perform well; in fact, most employees do the minimum amount to receiv e a paycheck. To externalize labor means to outsource labor, which is done by on a contractual basis either by a large company specializing in a vast array of products or by an independent person. These outside agents are responsible for selling products for a company but are not part of the companys integration structure. They are not salaried but are employees working on a commission only basis. In fact, these representatives may sell several different products from many companies at the same time; they are focused on the buyers of these goods. The advantages to outsourcing the sales force include customer loyalty, low and stable costs and performance is evaluated by actual sales. These independent agents have a large customer base since they are peddling more than one companys products; they rely on these strong networks for present and future business deals. Again, when a company externalizes the labor costs remain low and are on a piecework type rate; one is only paid for what they sell. The downside of externalized labor is that the contactor focuses only on the commission, and does not offer guarantees to the products that they sell. Further, they can refuse to do any extra nonselling assignments, like conventions or extra paperwork. Some examples of independent contractors are Warner Lambert Co, Mary Kay cosmetics, Amway and Real Estate Agents. In which a commission is earned on product sales, in other words, pay is connected with performance. Conclusion:Transaction Cost or Agency theory is just one of many alternatives organizations have available as a way to control employees. The findings in this comparison of external and internal labor sources suggest that when a company is unsure of what their employee is doing, it is cheaper to use surveillance as a control tactic. If a company has general product that is not complicated, it may be more advantageous to outsource since control would not be as necessary. Many companies may use a combination of both internal and externalized labor, since risks may vary according to what is sold. If given the choice most of us would pick the internal labor side, because it is secure, dependable and predictable. Organizations must way the risks with control to decide the best way a job will get done with the minimal amount of employee control.

Friday, November 29, 2019

Eco Tour In Kerala Tourism Essay Example

Eco Tour In Kerala Tourism Essay Ecotourism can be summed up as a responsible travel to natural countries that conserves the environment and improves the wellbeing of local people . More and more people have become witting about the fact that environment demands to be protected. That’s why the construct of ecotourism has been received good by many. Ecotourism fundamentally focuses on environmental preservation and sustainable development. Through eco Tourss one attempts to salvage woods and convey a win-win development scheme for undeveloped rural areas to life. The rudimentss of eco touristry are same everyplace. The foremost of the regulations are that the touristry advises to minimise impact, spread consciousness about the environment and the injury caused to the it due to miss of cultural. The eco touristry spreads a sense of regard amongst all the people who undertake Tourss for environment. The basic thought behind carry oning and advancing such Tourss is that it empowers each person to take stairss towards conserving the Mother Nature. For locals excessively, such stairss are of import to supply them with fiscal stableness and supply them with support. We will write a custom essay sample on Eco Tour In Kerala Tourism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Eco Tour In Kerala Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Eco Tour In Kerala Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In footings of eco touristry finishs in India, Kerala has gained a batch of impulse. It happens to be the greenest portion of India, which until the recent times was unexplored by people and has now all of a sudden gained a batch of celebrity and popularity amongst travelers from all across the Earth. Geographic topography of this topographic point is so varied that the people all around the universe semen here merely to be near to the nature. Kerala boasts of beautiful beaches, backwaters, beaches and the life giving sunlight. The best thing is that the touristry section of Kerala is cognizant of Kerala’s possible as a tourer finish and its natural wealth every bit good. It has taken of import stairss towards keeping ecological balance amongst people. The coconuts trees turning here and the Paddy Fieldss spread in estates and estates of land and the banana plantations fill up the mountain ranges with their green cover. To advance more eco touristry Kerala touristry has taken stairss to organize Tourss and travels which broaden the skylines of people. There are several attractive bundles designed to entice the visitants. Kerala’s western zone is being projected as the eco touristry zone. It specially caters to the foreing tourer who are looking for an experience where they can bask wildlife, some nature, have the bangs of escapades like trekking all combined into one. WIlflide sanctuaries like Peppara Wildlife Sanctuary, Neyyar Wildlife Sanctuary, Periyar Tiger Reserve, Shenduruny Wildlife Sanctuary, Chimmini, Chinnar Wildlife Sanctuary, Silent Valley National Park and Aralam Wildlife Sanctuary are some good known Eco-Tourism finishs in Kerala. There are other topographic points like Bhoothathankettu, Komarakom, Nelliampathy, Munnar and Kuruva islands which are can be preferred for eco Tourss. The vegetation and zoology of Kerala is abundant and diverse. The landscapes are equipped with backwaters, paddy Fieldss, hills and crossroadss. Kerala has a forest country of about 11,125 sq kilometer, which makes up 28.90 % of the entire land country. The western ghats is where all the forest country is located. Western Ghat is besides one of the world’s 18 hot spots of bio diverseness. Besides elaborate and flimsy bionetwork of sultry rain forests, Kerala every bit good has some extraordinary eco-tourism finishs in the signifier of its thriving emerald backwaters, palm-fringed sea-shores, joging tea and spice plantations on saddle horse gradients and many national Parkss and wildlife sanctuaries heaving with singular mixture of wildlife. While on an eco circuit here, one can prefer a homestay which includes remaining with local people. One can remain near the Paddy Fieldss or tea plantations and take regular hikings in these topographic points. One besides gets a opportunity to indulge in eating organically grown fruits and veggies. The typical manner of eating which on a banana foliage can be experienced if one decided to seek out the place corsets. For eco tourers, Kerala has no famine of activities. One should see the topographic point one time and see the beauty and tranquility.

Monday, November 25, 2019

Martin Luther King And Mass Media Essays - Community Organizing

Martin Luther King And Mass Media Essays - Community Organizing Martin Luther King And Mass Media Martin Luther King, Jr. and the Mass Media Martin Luther King Jr. was a very significant and influential man. Though his life was cut short at 39 years old, he left a big mark on today's society. From the Prayer Pilgrimage of May 17, 1957, an event and a date that marked King's entre into the field of national Negro leadership to the unforgettable March on Washington. (Bennett 10) King was determined to reach his goal, which was to have blacks and whiter united and treated equally. King was faced with many obstacles, including the press. At first, there was hardly any print about King's events and protests. When the events did get recognition King's name wasn't mentioned at all. Not until many years later when the protests sparked violence and death was King's name mentioned and even then, it was used in negative way. In this paper, I will discuss how the news magazines Time, Newsweek, and the U.S. News went about distorting, neglecting, and eventually praising King and his events. In order to help understand the Civil Rights Movement and it controversy you have to start at the beginning. On the way home from work as a seamstress Mrs. Rosa Parks boarded a Montgomery City Line bus. When asked to give up her seat for a white passenger Rosa Parks refused. The bus driver left his seat and summoned the police. The police officer arrested Rosa Parks for violating the cities segregation ordinances. ( Bennett 59) Rosa Parks arrest sparked a one-day boycott that stretched out to 382 days. That event started the Civil Rights movement and changed the spirit of Martin Luther Kings, Jr. Time magazine was the first of the newsmagazines to pick up the story of the bus boycott. (Lentz 26) Newsweek didn't print the story until five months after it happened. In addition, not until then did King's name was mentioned by it or Time. Neither King nor the cause grabbed the attention of U.S. News & World Report. What they did report was how disturbed the southerners were over the population shift in Montgomery that seemed to be leading to black control. (Lentz 28 ) With the bus boycott in full swing merchants were loosing millions of dollars and white housewives were having to drive their black maids around, whose services they didn't want to loose. With people, complaining the Montgomery government stepped in. While the court was scheduled to hear the city governments petition to stop the bus boycott, the Supreme Court stepped in. A message came down form the Supreme Court striking down the motion that the bus segregation ordinance as unconstitutional. When this was heard a joyful bystander stated God Almighty has spoken from Washington D.C. (Lentz 31) After King's victory, there was almost nothing in Newsweek and Time. Not until 382 days after the bus boycott began, did Time and Newsweek report on the event. Both magazines predicted that the black victory would be accepted by whites. (Lentz 31) This later proved untrue. Snipers fired shots at buses and the homes of black ministers were bombed, as were black churches. Kings first arrest after trying to enter a crowed courtroom where another Negro integration leader was testifying put his face in Newsweek. A photograph showing policeman handling King roughly, appeared in Newsweek. The caption noted Alabama arrests a Negro minister on a loitering charge. (Lucaitis 27) Not even mentioning Kings name. In the late summer of 1962, King decided to launch a series of demonstrations in Birmingham. The demonstrations lead to wide spread violence. White police officers with K-9 dogs invaded the march and arrests were made. King was one of the demonstrators arrested. Time, Newsweek, and U.S. News & World Report would find themselves forced to write about the events in Birmingham. U.S. News would be forced into the all-together awkward position of having to account for the brutal and open violence black demonstrators, especially children, that the entire world had seen.(Lentz 78) Time and Newsweek would recall the Birmingham campaign as a crusade for freedom. (Lentz 78) When reporting about Birmingham, Newsweek entertained doubts. The journal chose terms, siege, army, generals, and recruiting troops, -that spoke of invasion and military.

Thursday, November 21, 2019

Textile industry in India Essay Example | Topics and Well Written Essays - 2000 words

Textile industry in India - Essay Example In this case, the paper has defined the Indian and Vietnamese textile industry’s macro-economic environment through a an economic analysis in order to illuminate the key factors that can be utilized to maximize the efficiency and competitiveness of the industry. Up to the point where the Indian economy was liberalized, the textile industry in the country was essentially disorganized. However, the industry has now risen to being the second biggest textile industry in the world; second only to China. In this way, textiles account for 38% of total exports in the country; therefore making textiles an industry of extreme importance upon which a great deal of India’s economic strength relies upon (Singleton, 2007, p. 22). Comparatively, the textile industry in Vietnam is one of its largest industries; as well as a key economic contributor. Textile exports from Vietnam, despite the economic difficulties facing the country, have continued to improve with present goals aimed at becoming the third largest textile exporter after China and India. The factors discussed in this paper affecting the Indian and Vietnamese textile industries such as political factors are vital since lack of stability would adversely affect it. Because the economies of Vietnam and India are dependent largely on the manufacture and export of textiles, which accounts for 29% and 27% of foreign exchange respectively, social and economic factors are also important as factors of influence (Nash, 2007, p. 21). Analysis of Macro environment in India & Vietnam Firstly, with respect to the GDP of these systems, the researcher can readily note that Vietnam represented a 2011 GDP of approximately 129 billion USD whereas India represented a GDP for the same period of approximately 1.85 trillion USD. Although the overall size of the Indian economy dwarfs that of Vietnam, this cannot be understood in and of itself as a defining factor or differential between the two. Ultimately, the extreme diffe rential in GDP can be understood as a function of the overall population differential that is extant between the two nations. Whereas India represents a population of well over 1.24 billion, Vietnam only boasts of a total population of around 88 million individuals. As a function of this differential, is it easy for the researcher to understand why the overall GDP differential is as expansive as it has been represented in the figures displayed. Comparatively, Vietnam has experienced a rapid rise in per capita income over the past decade. Whereas just a few brief years ago Vietnam struggled with massive amounts of poverty with many of its citizens earning less than 150 dollars per year, the rapid rise in the growth of Vietnam’s middle class and a high level of industrialization and trade has meant that the average per capita income has risen to nearly 1,130 per year by 2010. This rapid rise in the average per capita income in Vietnam can be attributed to a host of factors; how ever, for purposes of this analysis, it would not be unreasonable to assert that the rapid growth in the textile industry in Vietnam has been one of the main contributing factors to spurring economic growth and benefitting the overall quality of life for many

Wednesday, November 20, 2019

Impact of Oil Assignment Example | Topics and Well Written Essays - 250 words

Impact of Oil - Assignment Example Moreover, during the same period there was increased demand for oil in numerous nations including China and India due to their increased industrialization (United States, Maloney, and Schumer, 2007). The subsequent instabilities in oil production and increase, in oil price per barrel of the 2000, s had no destructive effect on the United States’ Economy. Therefore, it is apparent that the current effects or instabilities on the oil prices have little effects on the United States’ economy, as it was the case in the 1970s and 1980s. The main reason towards these changed effects is that there has been a reduction on energy (oil and gas) spent in producing each dollar in the United States’ output. Additionally, there has been a shift in production techniques, that is, the current technologies only require a small amount of energy for production compared to the 1970s and 1980s technologies (United States, 1991). Economic experts estimate the current United States’ economy to be less than 33 percent dependent or sensitive to oil price fluctuation unlike over 55 percent less sensitivity in early 1980s and even more in the mid-1970s. (United States, Maloney, and Schumer, 2007) Finally, the Federal Government has since developed vigilant and adept monetary policies of handling inflationary

Monday, November 18, 2019

The Organization for Security and Co-operation in Europe (OSCE) Research Paper

The Organization for Security and Co-operation in Europe (OSCE) - Research Paper Example A look into the history of OSCE over these years proves that the organization has done much more than any other organization could do in uniting the nations, preventing and mitigating conflicts, increasing mutual trust, and promoting economic and human rights conditions in the region. The highest political leader of the organization is the chairman in office. The selection of the chairman in office takes place every year from the member states. As specified in its website, OSCE has two permanent bodies which are responsible for taking important decisions; they are the ‘OSCE Ministerial Council’ and the ‘OSCE Permanent Council’ (OSCE website). The Ministerial Council normally has its meeting once in a year. This council is made of the Foreign Affairs Ministers of all the member states. As Bloed notes, the Permanent Council consists of representatives from each member state; this body conducts its meetings on a weekly basis and discusses the various issues in the region. Also, all immediate decisions are taken by this body (4). There are various offices to implement the decisions of OCSE. They are ‘the Office for Democratic Institutions and Human Rights (ODIHR), the High Commissioner on National Minorities (HCNM), and the OCSE Representative on Freedom of Media’ (qtd . ICNL). The secretariat of OCSE has its office in Vienna and it functions under the Secretary General. This secretariat has a number of various units. They range from â€Å"Action against Terrorism Unit, Conflict Prevention Centre, External Cooperation, Gender Section, Office of the Coordinator of OSCE Economic and Environmental Activities, office of the Special Representative and Coordinator for Combating Trafficking in Human Beings, Strategic Police Matters Unit, and Training Section†(qtd ICNL, ‘NGO Law Monitor’). The OSCE has its origin associated with the dà ©tente phase of the early 1970s. In fact, there had been an increased interest in

Saturday, November 16, 2019

Role of the Photographer in Preserving Wilderness

Role of the Photographer in Preserving Wilderness Wildlife Photography Synopsis This dissertation addresses the relationship between people and the environment, specifically that which is now described as the wild. The term wilderness is applied to both the land and the marine environments and looks at how the wilderness came to be defined as such. It looks at the difficulties in determining protective measures and ensuring they are effective and fit for purpose. Fit for purpose obviously begs the question as to fit for whose purpose and this pivotal question exposes the delicate balance between allowing access to the wild and protecting the wild from mans access. In the face of this tension, and conflict of interest, many agencies across the world have tried various ways to balance the needs and desires of mans subsistence and recreational activities in the wild. When successful, they achieve public support to help preserve the wilderness and raise revenue to help fund the monitoring and policing of management policies to those areas. This dissertation looks at the measures that have been introduced to protect and preserve the wild. It also explores the problems facing the trusts and agencies charged with defining land and marine management policies and the importance of engaging the various publics with their vested interests. It is in the capacity of promoting the beauty and the diversity of life in the wilds of the lands and waters,and their importance to the ecosystems and food chains, that the photographer is able to play a role in helping protect these threatened regions of the earth. The photographers role in helping educate and disseminate information to raise the profile of the fragility of the wild is an important one. Their pictures speak to the range of stakeholders provide visual messages vital in securing public support and that of their respective governments to secure long-term protection of these ever-decreasing regions. Introduction This study explores the concept of wilderness, how it, and nature in general, is depicted by advertisers, the mass-media, e.g., books, television, magazines etc. and how, in turn, this depiction may influence the ways people then relate to and interact with nature. I then look at the influence of photography and the role of the photographer specialising in nature photography to help preserve what is loosely called wilderness in a world dominated by industry, tourism, transportation and consumerism all ever greedy for natural resources. The tension between the demand for access to, and usage of, unspoiled or wild environments and the negative impact that such access has on those environments is a difficult land/marine management problem. Britain and America both have conservation and wilderness protection legislation, as do some other countries, but have had to accept that people want to interact with nature itself. Part of their solution has been to define the concept of wilderness, define the levels of access and type of interaction and manage the area to ensure it is being used responsibly and respectfully. Naturally, the definition of wilderness itself is subject to debate and the rigour with which responsible access and usage of the wild environments is policed depends on many factors. There can be economic drivers that actively promote poaching and habitat destruction, e.g., the ivory trade, illegal but extremely lucrative or traditional Chinese medicine that uses parts from animals, including endangered species in its practise. If people are poor and face a life of hardship it is easy to see how making a lot of money from poaching or illegal animal trading, for example, could tempt them. Patrolling and protecting lands, waters and indigenous life requires funding. It requires a government to value them and enshrine the values in laws and legislation. It requires foreign governments to outlaw the import or trade of exotic plant and animal life and in doing so, stop funding the poachers and hunters. It requires money to provide wardens or patrols. It requires education. It may not be possible to educate people to value their lands and animals above their own survival but it might be possible to educate them into thinking of ways to make money from the environment, by showcasing nature in its natural environment. But how much interaction? And what forms can such interaction take? These are the dilemmas facing many countries around the world. The photographer can play an educative role. This role can be one of raising awareness of the value of the habitats, ecosystems and the sheer beauty of the diversity of life on earth. In this way, they can play a part in promoting a public, even global, consciousness and value of the planet, not just for the needs of today but also for that of successive generations. Many photographers specialising in photography of the wild are actively involved in campaigning for conservation or preserving such wilderness as is left on earth and work with various agencies aligned to common goals. I hope to demonstrate that photographers working in alliance with other agencies make a positive difference that help persuade public opinion and governmental response into valuing what is left of our unspoiled environments. The Role of the Human in Environmental Change As a species, our environmental impacts have increased, and intensified at an almost exponential rate. Mans ability to adapt and modify and shape the environment, changing its natural state to make it suitable to accommodate our needs, demands and desires is unparalleled by any other species. It is this ability to master and dominate nature, accepted almost as an entitlement, that constitutes an ideology which is shared by practically every society on the planet, through the means of globalisation (Goudie, 2000). For example, tribal societies hunt and gather food and resources, post-Neolithic groups began the domestication of livestock, and sowed the first seeds of agriculture. Even the construction of the grand canal in ancient China are all examples of the anthropogenic shaping and control over nature throughout early human history. The impetus driving these developments has generally been the necessity to provide for the needs of a growing and successful population, be it food, clothing, shelter or to further the spiritual expression of the people. (Ponting 1991). And still, Homo Sapiens is the only species which has created its own nature calling it culture, or civilisation. This â€Å"second nature† maybe started as a gradual, progressive alienation and divergence from the natural biosphere as a seemingly â€Å"natural† progression on mans evolutionary path. However, as mans skills in developing tools for agriculture, hunting and industrialisation grew, the rate of change intensified. Mans power to consume, appropriate and exploit nature to fulfil ever diversifying â€Å"needs† from driving the Huia, an Australasian wattle bird, to extinction for the sole purpose of decorating Europeans hats (CNN, 1999), to clearing rainforest to make space for grazing and crop growing is virtually unchecked and unchallenged. While these are just two unrelated and isolated examples, the demands of supplying and servicing global requirements for resources are seemingly endless. The message that the German Advisory Council for Global Environmental Change (Wissenschaftlicher Beirat der Bundesregierung Globale Umweltverà ¤nderungen, WBGU) placed at the beginning of its annual assessment for the year 2000 was Breathless and fragmented, the world rushes into the new millennium. Ten years on, there has been no slow down. (WBGU, 2001) According to Mongabay (2009), over eighty percent of cleared forest land from created between 1996 and 2006 has been used to create pasture for cattle. If this prolific rate of deforestation over the last decade wasnt enough, the Brazilian government intends to double its share of the world beef market to 60% by 2018. Such decimation and destruction cannot be justified by only a clear business rationale. For example, the practise of clearing rainforest to enable cattle grazing, etc., is worth economically less than the cleared forest originally was. Yet mans desire to trade one of the largest biologically diverse, in many ways unique, and visually stunning ecosystems for cheap burgers and hot coffee continues. Despite the many organisations, campaign groups and societies all working for the protection, conservation and re-naturalisation of the Earths environs, the WBGU presented the worlds environment as one in constant crisis. Total global fossil fuel consumption (coal, oil and natural gas) rose to 7,956 million metric tons. Carbon dioxide emissions reached 6,553 million tons in 2001, amounting to a record concentration of 384 ppm carbon dioxide in the atmosphere (measured at the Mauna Loa Observatory, Hawaii, 2007). The capacity of the 436 nuclear reactors operating in over 35 countries reached 351 gigawatts and the economic mega-machine on which all these achievements rested, produced a record annual gross world product of US $40.5 trillion in 1999 (1998 prices). (WGBU, 2001) These high profits come at the expense of the health of the environment, accelerating its deterioration. Franz Broswimmer (2001) coined the term ecocide, for his book â€Å"Ecocide: A Short History of the Mass Extinction of Species† In it, he writes about the destructive processes, the ways in which human beings have constructed their relation to their surrounding environments, being responsible for, as well as legitimising, negative human impact on global ecosystems, which he claims date back over 5000 years, though others claim that this â€Å"ecocide† began long before this, for instance, the extinction of the Woolly Mammoth is arguably attributed to human hunters some 11000 years ago, according to Martin (2005). Conservation Conservation is a means of managing the resources of an ecosystem while protecting it from depletion and destruction, avoiding change and accumulation of man-made artefacts. This allows us to benefit from the ecosystem indefinitely. Long into the future, managed use and sensible precautions will prevent the degradation of a habitat, protecting the species within it. There are countless reasons for natural conservation, not only can our continued survival depend on its existence (the natural processes of plant life provide us with oxygen, recycle carbon dioxide from the air, insects and fungi help decompose biological litter and waste, which in turn fertilize plants, which then grow more efficiently, providing more and better fruits and crops, which then feed us or animals which we hunt or eat). Each of these processes is reliant on other variables being maintained, a concept key to that of conservation. If the biological resources are managed properly, they are effectively renewable; resources which will become ever more important as fossil fuel reserves become increasing expensive and rare. Conservation of Species Many geographically remote islands and peninsulas are rich in endemic species plants and animals that are found nowhere else. Due to their geographic isolation, and the millions of years since life has had a chance to populate it, small populations have gradually adapted and evolved to their environment. This genetic isolation is important as it contains a wealth of genetic information that is unique, these genes may hold futures cures and manufacturing processes that we have yet to realise. Unfortunately these island populations are relatively small, and with such little habitat available to them, they are susceptible to habitat loss, and since they originally formed from small populations, they are genetically very similar, the introduction of a disease can cause large proportions to die, and the resulting lack of genetic diversity can lead to the eventual extinction as mutations become more and more common. Introduced species like rats and even cats are responsible for causing the extinction of species. Many extinctions from the last century have been those of endemic island species, even more are now endangered. The protection of these genetic reserves should be one of an island peoples highest priorities, while this is often difficult to balance with the populations needs, which conflict with those of the habitat, such as water sewage, agriculture and transport infrastructure. Protecting these endemic species is a difficult task, the high level diversity, and the fact the entire population is in one place, coupled with the fact that the population has needs, this results in islands having far higher ratios of endangered species per head of the population than anywhere else. If a balance is not struck in time, these species are gone forever. Protected Areas for Conservation Every country or island has at least some area that needs to be protected, the habitat in question varies, coral reef, bog-land, forest, sand dune, within these areas may be rare or endangered species of plant or animal, or these may be complete and important ecosystems as yet untouched by development. These areas may serve a variety of purposes, from being historic importance, tourism, or refuge for species harvested outside of that area, or protecting against bad weather- for instance, sand dunes and wetlands protect against storm surges by dissipating wave energy over those lands, without damaging coastal towns. These spaces often have laws protecting individual species, from While there is some legislation which protects certain species against hunting, interference, or a closed season for them to breed and recover, these laws do not protect species or the habitat these species rely on in many cases, and among the best protection we can offer them is to set aside their habitat, and minimise human interaction to avoid disturbance. Because of this most countries, provinces and islands create reserves, or national parks. Reserves by their nature tend to have a smaller purpose, where the national parks are large open areas, available to the public for recreational activities that do not damage. These areas act as safe places for multitudes of animals and plants, encourage tourism- providing income for peoples, or for protecting natural resources that may pass through that area, such as drinkable water. While it is governments who usually have the land and the power to be able to actually designate reserves and National Parks, public awareness needs to be raised concerning the reason these lands have been protected This will help to ensure that the visiting public respect them, ensuring that they last for future generations. The governments of developing nations do not often have the resources to fully protect and police these places, and rely on the public and outside assistance, either from charities or tourism money to help protect them. There are cases where these reserves are not treated properly, with harvesting and poaching taking place, causing these areas to fail. Other than protecting the natural world, these places allow scientific research to be conducted helping us to understand what makes these species and lands special, as well as providing a context in which the public can be educated in the importance of the natural world. This is especially important when so many people use supermarkets for their food, distancing them from the origins of their food. This education can also be useful in helping people understand their own history, as well as their national and cultural heritage. Individual Conservation Actions If we are to keep as much of our resources as renewable as possible, there is a necessity to keep conservation at the heart of any initiative. Maintaining all the elements of the ecosystem allows these initiatives to be most productive, as everybody uses these resources in some way to some degree. There are ways that everybody can give something back, contributing to conservation as a whole. Governments alone will generally find it difficult to set enough land aside to include large expanses of varying habitats. From forest and reef, to wetlands and savannah, especially considering the differing needs of both the land itself and society as a whole. From conservation and research to recreation and sustainable harvesting. However, with the aid of local groups and land owners (especially in those countries that are governed regionally, or by tribal groups) people can organise their own resources. In protecting these resources and by extension the habitat and biodiversity, they protect their own interests, whether they are economic or cultural. Farmers, along with other land owners have the opportunity to manage their land so that they are able to protect their resources, allowing their soil to remain fertile, firewood and other woodland etc. produce to be gathered regularly, as well as ensuring water is kept clean for drinking and gardens etc. On top of this, on difficult or unused areas trees can be planted, allowing for extra diversity and extra resources over the medium to long term, when a tree is finally cut down, another can be replanted to ensure supplies for the future. Traditional Conservation While it is always the case, many peoples living in remote areas and islands, who have and still practice their traditional way of life, live in harmony with their surroundings, knowing when a resource is available, and how much can readily be used. Plants taken for food, medicine or any other reason often have a seed placed where the previous plant grew, ensuring that not only is diversity maintained, but that the resource is effectively renewable. This intimate knowledge of their own surroundings was passed down from generation to generation, but as development and modernisation encroach on those remote areas in ways previously impossible, this knowledge is not maintained, and ways of life are forgotten in favour of the luxuries modern life brings. What is the Wilderness? Where does the man-made landscape end and nature begin? First, we must begin by looking at the definition of â€Å"wilderness†, and whether any definitions for it is fixed in meaning or looser and therefore able to accommodate shifts in societies perception of the relative states between urban and nature. We can start by looking at some definitions of wilderness. (n) a region uncultivated and uninhabited; a pathless, unfrequented or unexplored region; such a region deliberately preserved from the inroads of tourism; a desolate waste of any kind e.g. an extent of open sea (poetic); a part of a garden or estate allowed to run wild, or cultivated in imitation of natural woodland; an overgrown tangle of weeds, etc.; conditions of life, or a place, in which the spirit feels desolate; the situation of being without public office or influence, or of being forgotten by the public, after playing a leading role; the present world; a large confused or confusing assemblage; wildness (obs). -Chambers (2008) â€Å"Wilderness is the landscape which contains only the plants and animals native to it. Where man is alone with the living earth. Where there is neither fixed nor mechanical artefact. Once this environment was everywhere, now only relics remain. Yet in these places are the original bonds between man and the earth. In these are the roots of all religion, history, art, and science. In renewing these links lies the enduring value of wilderness to man.† (Feely, 2008) It is difficult to fit either definition to any area on earth today. Pollution, mass transportation, the introduction of non-native insects, plant or animal, into alien habitats (sometimes accidental, sometimes deliberate), the effects of acid rain, radioactive and chemical contamination, the effects of the depletion of the ozone layer on the Earths waters, air, soil and seabed, amongst other things, all contaminate and despoil that which we would call wild and render these definitions void. How do we relate to wilderness? The media regularly portrays nature as mans bounty, there for the taking, as and when we want, with ever more exotic fruits and ingredients are used in the production of shampoos and beauty creams. This type of portrayal promotes an abundance of nature; that there is plenty of everything, there is no deficit. Another interesting depiction of nature is that of a challenge to man. Programmes such as The Deadliest Catch shows man battling with the forces of nature, in this case, the harsh extremes of the Bering Sea while crab fishing (The Deadliest Catch, 2005). These portrayals serve to promote a certain mythos about the planet. That it is still wild, unspoilt, untouched. However, these depictions are inaccurate. According to some reports, just 17% of the worlds landmass is still considered unspoiled or wild [8] and that is only in relative terms. There is no absolute wilderness left. But how can this depiction be countered. How do we educate and promote conservation? Boyd Norton is a photographer and ardent campaigner for the preservation of the wild. In an extract from his soon-to-be-released book Serengeti: the stillness of the eternal beginning (Norton, 2008) he talks about the wealth of wildlife and the spirit of place that the Serengeti has. The Serengeti has a large preserved area, some 10,000 sq miles when the protected areas around it are included. Yet, he states how small it is, an island in a sea of man. For Norton, the Serengeti is the land of our beginnings. He states that we are all Africans, that paeleo-anthropologists and DNA sleuths can trace the origin of our species to the Serengeti ecosystem. He says it is there we became more human as a species; transformed from quadrupeds to bipeds and man was still an intricate part of the wilderness. He talks of how man lived within zones, probably dictated by how much ground could be covered in one day or the range that was sufficiently safe for man to travel on a hunting foray, etc. However, the wilderness also offered temptations to encroach further. Other foods, plants, berries, animals etc., that could sustain and support human life lay out there. That range probably changed with seasons and weather patterns. Norton claims that it all started with the Serengeti. He refers to a quote from Carl Jung, visiting the Serengeti for the first time: â€Å"A most intense sentiment of returning to the land of my youth†. Norton relates to this and believes something resonates, perhaps in the molecules of our DNA or our genes, that trigger occasional memories of our origins. What some might call an organic memory.He feels that same sense of returning home whenever he travels to the Serengeti and explains his passion for that wild land. He maintains that it remains the stillness of the eternal beginning. He campaigns vigorously for the protection of the Serengeti and other wild lands across the world. (Norton, 2008) Ed Burtynsky (Nickel Tailings No. 31,Sudbury, Ontario 1996) Contrasting the works of many environmental photographers is Burtynsky, his images are always evidence of human activities, often taken on a scale that seems to defy belief, often the subject of the image is opposite to nature, a polluting force in the landscape, whether these are marble quarries, mountains of used car tyres or oil derricks, the concept of a pristine habitat does not occur in his images, but the concept of wilderness is embodied, of landscapes so transformed by our actions that they go beyond urban, and are once again wild. Unlike Adams who never included humans or human activity in his images, Burtynsky always references human activity in some way, often in subtle ways, with only the caption or title of the image giving up the secret of how we have disfigured the landscape. These images are very deliberate, often creating beauty from polluted and sick land. This kind of disfigurement does not intrinsically attract the same kind of support that photographers like Ada ms or Peschak did or has, though as his website demonstrates, he considers himself a fine art photographer, and has a large number of corporate clients, including those most likely to create this landscapes including Oil and Construction companies. Suggesting that his images are aesthetically pleasing enough for those companies to display them with disregard to the obvious environmental damage they have caused in creating them. The 1964 Wilderness Act Ansel Adams (Lake Macdonald 1942) The United States was the first country in the world to define, designate and protect large ecologically important tracts of land as wilderness. It not only created a working definition of wilderness but also enshrined it in the 1964 Wilderness Act, as â€Å"lands designated for preservation and protection in their natural condition† and â€Å"generally appears to have been affected primarily by the forces of nature, with the imprint of mans work substantially unnoticeable â€Å"(Zahniser, 1964). It allowed for the understanding and acknowledgement that any wild area would still be affected by human activities â€Å"the imprint of mans work substantially unnoticeable†. The Wilderness Act of 1964 was a landmark event in ecological terms, it was the institutionalisation of a concept, it described the wilderness as â€Å"an area where the earth and its community of life are untrammelled by man, where man himself is a visitor who does not remain†. Its very definition then, was a place where vehicles would not be allowed to traverse, where no permanent camps or structures would be allowed and resources could not be harvested or exploited. Wildlife and its habitat would be maintained as unspoiled as humanly possible. (Zahniser, 1964) Ansel Adams was a 20th century photographer and also a tireless worker and activist for protection of the wilderness and the environment. He was the force behind the 1964 Wilderness Act in the USA. His passion for nature saw him almost constantly travelling through the United States, photographing the natural beauty. As a photographer his images become iconic not only for their beauty, but also for representing the wilderness of America. Adams had stated that he never consciously taken an image for environmental purposes, but his work with the Sierra Club, and the many thousands of letters he wrote and meetings he was involved in support for conservation, and the creation of national parks were in no doubt related to his passion for nature and his belief it should be preserved, his images may not have been taken for those purposes but in his beliefs were embodied within them, Even today people think of the national parks with the epic beauty and magnificence that Adams infused within his images. Adams biography entry in the American National Biography mentions that his images did not simply record and document the environment but â€Å"sought an intensification and purification of the psychological experience of natural beauty†, the purpose these images had no doubt made them powerful tools for changing perceptions of nature and the environment for the American public and government officials. The Act helped to create the National Wilderness Preservation System, and raised American awareness regarding the nations National parks and wild lands. This legislative act created a new and novel way of preserving not only land and visual beauty, but also habitat, ensuring that rare plants and animals were protected. Its creation led to millions of acres designated as the newly protected wilderness. Instead of barring all human interaction, recreational activities like hiking, camping, kayaking and other outdoor activities are provided for. These areas, therefore, are protected from industrial exploitation but sustain leisure, tourism and recreation industries, which are much smaller in scale, with less ecological damage than heavy industry. It gives the land back, not only to the people of today but also future generations. It provides opportunities to experience nature as natural as possible the â€Å"great outdoors† and escape the ever increasing hustle and bustle of a m odern industrial and mechanised lifestyle. The Act allows for a man-managed or man-sustained wilderness as opposed to a natural wilderness. But does this definition go far enough? Is it realistic and sustainable? Roz McClellan the director of the Rocky Mountain Recreation Initiative (NTTP, 2007) asserts that a workable definition needs to accept mans interaction AND the management of the environment. She asserts that any definition of wilderness has to incorporate reasonable interaction from man, in such a way that would uphold American principles of multiple use, providing access within defined parameters. This can mean, for example, prohibiting certain activities during mating seasons or when weather conditions have left the environment more vulnerable than usual. McClellan argues that any new definition should provide for the â€Å"widest possible range of mutually compatible, sustainable services and outputs†. These could include outputs such as potable water, control of soil erosion, water table control, study and research, fishing as well as including leisure activities. To be sustainable, however, these must not interfere with or reduce the long term capacity of any of the ecosystems restorative abilities. The key term here is not compromise. This is where the concept of land management starts to creep in. Without some form of monitoring and control the potential for destructive behaviours and interactions would go unchecked. So, the opportunities to experience natural earth present administrative challenges that lie outside of the definition of wilderness. The Wilderness Foundation UK The Wilderness Foundation UK (Wilderness Foundation, 2008) is a UK-based organisation which operates over a number of countries, including UK, South America and the United States. It is an organisation which promotes the benefits of wild areas and creates a connection between people and nature without the use of permanent or mechanic artefacts. They promote a return to nature and oppose large scale destructive building plans, such as the expansion of airports, for example. Their approach is holistic and all-embracing of man as part of nature. As Albert Einstein reflected: A human being is a part of a whole, called by us universe, a part limited in time and space. He experiences himself, his thoughts and feelings as something separated from the rest a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us. Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty. (Einstein, 1932) Measuring the effectiveness of land management The problem of defining the wilderness in order to protect it is problematic enough but is compounded by the added complexity of then understanding how the relationships generated between people and protected lands affect, and are affected by, the management policies, actions and plans put into place to manage them. After all, defining and protecting nature is, ultimately, on mans terms. But which men? The terms may not be entirely appropriate, however well-intentioned, and may preclude the activities of native tribes and their land. Managing the land effectively, then, includes identifying any sources of conflict between the varying and different demands placed on the wilderness. This is important for understanding the influences the management policies may have on any conflicts of interest. The type of factors to be considered include the contrasting values of wilderness for visitors and natives, as well as local, rural and distant urban stakeholders. The understanding of these relationships is especially relevant to those groups who have used the wilderness for subsistence Role of the Photographer in Preserving Wilderness Role of the Photographer in Preserving Wilderness Wildlife Photography Synopsis This dissertation addresses the relationship between people and the environment, specifically that which is now described as the wild. The term wilderness is applied to both the land and the marine environments and looks at how the wilderness came to be defined as such. It looks at the difficulties in determining protective measures and ensuring they are effective and fit for purpose. Fit for purpose obviously begs the question as to fit for whose purpose and this pivotal question exposes the delicate balance between allowing access to the wild and protecting the wild from mans access. In the face of this tension, and conflict of interest, many agencies across the world have tried various ways to balance the needs and desires of mans subsistence and recreational activities in the wild. When successful, they achieve public support to help preserve the wilderness and raise revenue to help fund the monitoring and policing of management policies to those areas. This dissertation looks at the measures that have been introduced to protect and preserve the wild. It also explores the problems facing the trusts and agencies charged with defining land and marine management policies and the importance of engaging the various publics with their vested interests. It is in the capacity of promoting the beauty and the diversity of life in the wilds of the lands and waters,and their importance to the ecosystems and food chains, that the photographer is able to play a role in helping protect these threatened regions of the earth. The photographers role in helping educate and disseminate information to raise the profile of the fragility of the wild is an important one. Their pictures speak to the range of stakeholders provide visual messages vital in securing public support and that of their respective governments to secure long-term protection of these ever-decreasing regions. Introduction This study explores the concept of wilderness, how it, and nature in general, is depicted by advertisers, the mass-media, e.g., books, television, magazines etc. and how, in turn, this depiction may influence the ways people then relate to and interact with nature. I then look at the influence of photography and the role of the photographer specialising in nature photography to help preserve what is loosely called wilderness in a world dominated by industry, tourism, transportation and consumerism all ever greedy for natural resources. The tension between the demand for access to, and usage of, unspoiled or wild environments and the negative impact that such access has on those environments is a difficult land/marine management problem. Britain and America both have conservation and wilderness protection legislation, as do some other countries, but have had to accept that people want to interact with nature itself. Part of their solution has been to define the concept of wilderness, define the levels of access and type of interaction and manage the area to ensure it is being used responsibly and respectfully. Naturally, the definition of wilderness itself is subject to debate and the rigour with which responsible access and usage of the wild environments is policed depends on many factors. There can be economic drivers that actively promote poaching and habitat destruction, e.g., the ivory trade, illegal but extremely lucrative or traditional Chinese medicine that uses parts from animals, including endangered species in its practise. If people are poor and face a life of hardship it is easy to see how making a lot of money from poaching or illegal animal trading, for example, could tempt them. Patrolling and protecting lands, waters and indigenous life requires funding. It requires a government to value them and enshrine the values in laws and legislation. It requires foreign governments to outlaw the import or trade of exotic plant and animal life and in doing so, stop funding the poachers and hunters. It requires money to provide wardens or patrols. It requires education. It may not be possible to educate people to value their lands and animals above their own survival but it might be possible to educate them into thinking of ways to make money from the environment, by showcasing nature in its natural environment. But how much interaction? And what forms can such interaction take? These are the dilemmas facing many countries around the world. The photographer can play an educative role. This role can be one of raising awareness of the value of the habitats, ecosystems and the sheer beauty of the diversity of life on earth. In this way, they can play a part in promoting a public, even global, consciousness and value of the planet, not just for the needs of today but also for that of successive generations. Many photographers specialising in photography of the wild are actively involved in campaigning for conservation or preserving such wilderness as is left on earth and work with various agencies aligned to common goals. I hope to demonstrate that photographers working in alliance with other agencies make a positive difference that help persuade public opinion and governmental response into valuing what is left of our unspoiled environments. The Role of the Human in Environmental Change As a species, our environmental impacts have increased, and intensified at an almost exponential rate. Mans ability to adapt and modify and shape the environment, changing its natural state to make it suitable to accommodate our needs, demands and desires is unparalleled by any other species. It is this ability to master and dominate nature, accepted almost as an entitlement, that constitutes an ideology which is shared by practically every society on the planet, through the means of globalisation (Goudie, 2000). For example, tribal societies hunt and gather food and resources, post-Neolithic groups began the domestication of livestock, and sowed the first seeds of agriculture. Even the construction of the grand canal in ancient China are all examples of the anthropogenic shaping and control over nature throughout early human history. The impetus driving these developments has generally been the necessity to provide for the needs of a growing and successful population, be it food, clothing, shelter or to further the spiritual expression of the people. (Ponting 1991). And still, Homo Sapiens is the only species which has created its own nature calling it culture, or civilisation. This â€Å"second nature† maybe started as a gradual, progressive alienation and divergence from the natural biosphere as a seemingly â€Å"natural† progression on mans evolutionary path. However, as mans skills in developing tools for agriculture, hunting and industrialisation grew, the rate of change intensified. Mans power to consume, appropriate and exploit nature to fulfil ever diversifying â€Å"needs† from driving the Huia, an Australasian wattle bird, to extinction for the sole purpose of decorating Europeans hats (CNN, 1999), to clearing rainforest to make space for grazing and crop growing is virtually unchecked and unchallenged. While these are just two unrelated and isolated examples, the demands of supplying and servicing global requirements for resources are seemingly endless. The message that the German Advisory Council for Global Environmental Change (Wissenschaftlicher Beirat der Bundesregierung Globale Umweltverà ¤nderungen, WBGU) placed at the beginning of its annual assessment for the year 2000 was Breathless and fragmented, the world rushes into the new millennium. Ten years on, there has been no slow down. (WBGU, 2001) According to Mongabay (2009), over eighty percent of cleared forest land from created between 1996 and 2006 has been used to create pasture for cattle. If this prolific rate of deforestation over the last decade wasnt enough, the Brazilian government intends to double its share of the world beef market to 60% by 2018. Such decimation and destruction cannot be justified by only a clear business rationale. For example, the practise of clearing rainforest to enable cattle grazing, etc., is worth economically less than the cleared forest originally was. Yet mans desire to trade one of the largest biologically diverse, in many ways unique, and visually stunning ecosystems for cheap burgers and hot coffee continues. Despite the many organisations, campaign groups and societies all working for the protection, conservation and re-naturalisation of the Earths environs, the WBGU presented the worlds environment as one in constant crisis. Total global fossil fuel consumption (coal, oil and natural gas) rose to 7,956 million metric tons. Carbon dioxide emissions reached 6,553 million tons in 2001, amounting to a record concentration of 384 ppm carbon dioxide in the atmosphere (measured at the Mauna Loa Observatory, Hawaii, 2007). The capacity of the 436 nuclear reactors operating in over 35 countries reached 351 gigawatts and the economic mega-machine on which all these achievements rested, produced a record annual gross world product of US $40.5 trillion in 1999 (1998 prices). (WGBU, 2001) These high profits come at the expense of the health of the environment, accelerating its deterioration. Franz Broswimmer (2001) coined the term ecocide, for his book â€Å"Ecocide: A Short History of the Mass Extinction of Species† In it, he writes about the destructive processes, the ways in which human beings have constructed their relation to their surrounding environments, being responsible for, as well as legitimising, negative human impact on global ecosystems, which he claims date back over 5000 years, though others claim that this â€Å"ecocide† began long before this, for instance, the extinction of the Woolly Mammoth is arguably attributed to human hunters some 11000 years ago, according to Martin (2005). Conservation Conservation is a means of managing the resources of an ecosystem while protecting it from depletion and destruction, avoiding change and accumulation of man-made artefacts. This allows us to benefit from the ecosystem indefinitely. Long into the future, managed use and sensible precautions will prevent the degradation of a habitat, protecting the species within it. There are countless reasons for natural conservation, not only can our continued survival depend on its existence (the natural processes of plant life provide us with oxygen, recycle carbon dioxide from the air, insects and fungi help decompose biological litter and waste, which in turn fertilize plants, which then grow more efficiently, providing more and better fruits and crops, which then feed us or animals which we hunt or eat). Each of these processes is reliant on other variables being maintained, a concept key to that of conservation. If the biological resources are managed properly, they are effectively renewable; resources which will become ever more important as fossil fuel reserves become increasing expensive and rare. Conservation of Species Many geographically remote islands and peninsulas are rich in endemic species plants and animals that are found nowhere else. Due to their geographic isolation, and the millions of years since life has had a chance to populate it, small populations have gradually adapted and evolved to their environment. This genetic isolation is important as it contains a wealth of genetic information that is unique, these genes may hold futures cures and manufacturing processes that we have yet to realise. Unfortunately these island populations are relatively small, and with such little habitat available to them, they are susceptible to habitat loss, and since they originally formed from small populations, they are genetically very similar, the introduction of a disease can cause large proportions to die, and the resulting lack of genetic diversity can lead to the eventual extinction as mutations become more and more common. Introduced species like rats and even cats are responsible for causing the extinction of species. Many extinctions from the last century have been those of endemic island species, even more are now endangered. The protection of these genetic reserves should be one of an island peoples highest priorities, while this is often difficult to balance with the populations needs, which conflict with those of the habitat, such as water sewage, agriculture and transport infrastructure. Protecting these endemic species is a difficult task, the high level diversity, and the fact the entire population is in one place, coupled with the fact that the population has needs, this results in islands having far higher ratios of endangered species per head of the population than anywhere else. If a balance is not struck in time, these species are gone forever. Protected Areas for Conservation Every country or island has at least some area that needs to be protected, the habitat in question varies, coral reef, bog-land, forest, sand dune, within these areas may be rare or endangered species of plant or animal, or these may be complete and important ecosystems as yet untouched by development. These areas may serve a variety of purposes, from being historic importance, tourism, or refuge for species harvested outside of that area, or protecting against bad weather- for instance, sand dunes and wetlands protect against storm surges by dissipating wave energy over those lands, without damaging coastal towns. These spaces often have laws protecting individual species, from While there is some legislation which protects certain species against hunting, interference, or a closed season for them to breed and recover, these laws do not protect species or the habitat these species rely on in many cases, and among the best protection we can offer them is to set aside their habitat, and minimise human interaction to avoid disturbance. Because of this most countries, provinces and islands create reserves, or national parks. Reserves by their nature tend to have a smaller purpose, where the national parks are large open areas, available to the public for recreational activities that do not damage. These areas act as safe places for multitudes of animals and plants, encourage tourism- providing income for peoples, or for protecting natural resources that may pass through that area, such as drinkable water. While it is governments who usually have the land and the power to be able to actually designate reserves and National Parks, public awareness needs to be raised concerning the reason these lands have been protected This will help to ensure that the visiting public respect them, ensuring that they last for future generations. The governments of developing nations do not often have the resources to fully protect and police these places, and rely on the public and outside assistance, either from charities or tourism money to help protect them. There are cases where these reserves are not treated properly, with harvesting and poaching taking place, causing these areas to fail. Other than protecting the natural world, these places allow scientific research to be conducted helping us to understand what makes these species and lands special, as well as providing a context in which the public can be educated in the importance of the natural world. This is especially important when so many people use supermarkets for their food, distancing them from the origins of their food. This education can also be useful in helping people understand their own history, as well as their national and cultural heritage. Individual Conservation Actions If we are to keep as much of our resources as renewable as possible, there is a necessity to keep conservation at the heart of any initiative. Maintaining all the elements of the ecosystem allows these initiatives to be most productive, as everybody uses these resources in some way to some degree. There are ways that everybody can give something back, contributing to conservation as a whole. Governments alone will generally find it difficult to set enough land aside to include large expanses of varying habitats. From forest and reef, to wetlands and savannah, especially considering the differing needs of both the land itself and society as a whole. From conservation and research to recreation and sustainable harvesting. However, with the aid of local groups and land owners (especially in those countries that are governed regionally, or by tribal groups) people can organise their own resources. In protecting these resources and by extension the habitat and biodiversity, they protect their own interests, whether they are economic or cultural. Farmers, along with other land owners have the opportunity to manage their land so that they are able to protect their resources, allowing their soil to remain fertile, firewood and other woodland etc. produce to be gathered regularly, as well as ensuring water is kept clean for drinking and gardens etc. On top of this, on difficult or unused areas trees can be planted, allowing for extra diversity and extra resources over the medium to long term, when a tree is finally cut down, another can be replanted to ensure supplies for the future. Traditional Conservation While it is always the case, many peoples living in remote areas and islands, who have and still practice their traditional way of life, live in harmony with their surroundings, knowing when a resource is available, and how much can readily be used. Plants taken for food, medicine or any other reason often have a seed placed where the previous plant grew, ensuring that not only is diversity maintained, but that the resource is effectively renewable. This intimate knowledge of their own surroundings was passed down from generation to generation, but as development and modernisation encroach on those remote areas in ways previously impossible, this knowledge is not maintained, and ways of life are forgotten in favour of the luxuries modern life brings. What is the Wilderness? Where does the man-made landscape end and nature begin? First, we must begin by looking at the definition of â€Å"wilderness†, and whether any definitions for it is fixed in meaning or looser and therefore able to accommodate shifts in societies perception of the relative states between urban and nature. We can start by looking at some definitions of wilderness. (n) a region uncultivated and uninhabited; a pathless, unfrequented or unexplored region; such a region deliberately preserved from the inroads of tourism; a desolate waste of any kind e.g. an extent of open sea (poetic); a part of a garden or estate allowed to run wild, or cultivated in imitation of natural woodland; an overgrown tangle of weeds, etc.; conditions of life, or a place, in which the spirit feels desolate; the situation of being without public office or influence, or of being forgotten by the public, after playing a leading role; the present world; a large confused or confusing assemblage; wildness (obs). -Chambers (2008) â€Å"Wilderness is the landscape which contains only the plants and animals native to it. Where man is alone with the living earth. Where there is neither fixed nor mechanical artefact. Once this environment was everywhere, now only relics remain. Yet in these places are the original bonds between man and the earth. In these are the roots of all religion, history, art, and science. In renewing these links lies the enduring value of wilderness to man.† (Feely, 2008) It is difficult to fit either definition to any area on earth today. Pollution, mass transportation, the introduction of non-native insects, plant or animal, into alien habitats (sometimes accidental, sometimes deliberate), the effects of acid rain, radioactive and chemical contamination, the effects of the depletion of the ozone layer on the Earths waters, air, soil and seabed, amongst other things, all contaminate and despoil that which we would call wild and render these definitions void. How do we relate to wilderness? The media regularly portrays nature as mans bounty, there for the taking, as and when we want, with ever more exotic fruits and ingredients are used in the production of shampoos and beauty creams. This type of portrayal promotes an abundance of nature; that there is plenty of everything, there is no deficit. Another interesting depiction of nature is that of a challenge to man. Programmes such as The Deadliest Catch shows man battling with the forces of nature, in this case, the harsh extremes of the Bering Sea while crab fishing (The Deadliest Catch, 2005). These portrayals serve to promote a certain mythos about the planet. That it is still wild, unspoilt, untouched. However, these depictions are inaccurate. According to some reports, just 17% of the worlds landmass is still considered unspoiled or wild [8] and that is only in relative terms. There is no absolute wilderness left. But how can this depiction be countered. How do we educate and promote conservation? Boyd Norton is a photographer and ardent campaigner for the preservation of the wild. In an extract from his soon-to-be-released book Serengeti: the stillness of the eternal beginning (Norton, 2008) he talks about the wealth of wildlife and the spirit of place that the Serengeti has. The Serengeti has a large preserved area, some 10,000 sq miles when the protected areas around it are included. Yet, he states how small it is, an island in a sea of man. For Norton, the Serengeti is the land of our beginnings. He states that we are all Africans, that paeleo-anthropologists and DNA sleuths can trace the origin of our species to the Serengeti ecosystem. He says it is there we became more human as a species; transformed from quadrupeds to bipeds and man was still an intricate part of the wilderness. He talks of how man lived within zones, probably dictated by how much ground could be covered in one day or the range that was sufficiently safe for man to travel on a hunting foray, etc. However, the wilderness also offered temptations to encroach further. Other foods, plants, berries, animals etc., that could sustain and support human life lay out there. That range probably changed with seasons and weather patterns. Norton claims that it all started with the Serengeti. He refers to a quote from Carl Jung, visiting the Serengeti for the first time: â€Å"A most intense sentiment of returning to the land of my youth†. Norton relates to this and believes something resonates, perhaps in the molecules of our DNA or our genes, that trigger occasional memories of our origins. What some might call an organic memory.He feels that same sense of returning home whenever he travels to the Serengeti and explains his passion for that wild land. He maintains that it remains the stillness of the eternal beginning. He campaigns vigorously for the protection of the Serengeti and other wild lands across the world. (Norton, 2008) Ed Burtynsky (Nickel Tailings No. 31,Sudbury, Ontario 1996) Contrasting the works of many environmental photographers is Burtynsky, his images are always evidence of human activities, often taken on a scale that seems to defy belief, often the subject of the image is opposite to nature, a polluting force in the landscape, whether these are marble quarries, mountains of used car tyres or oil derricks, the concept of a pristine habitat does not occur in his images, but the concept of wilderness is embodied, of landscapes so transformed by our actions that they go beyond urban, and are once again wild. Unlike Adams who never included humans or human activity in his images, Burtynsky always references human activity in some way, often in subtle ways, with only the caption or title of the image giving up the secret of how we have disfigured the landscape. These images are very deliberate, often creating beauty from polluted and sick land. This kind of disfigurement does not intrinsically attract the same kind of support that photographers like Ada ms or Peschak did or has, though as his website demonstrates, he considers himself a fine art photographer, and has a large number of corporate clients, including those most likely to create this landscapes including Oil and Construction companies. Suggesting that his images are aesthetically pleasing enough for those companies to display them with disregard to the obvious environmental damage they have caused in creating them. The 1964 Wilderness Act Ansel Adams (Lake Macdonald 1942) The United States was the first country in the world to define, designate and protect large ecologically important tracts of land as wilderness. It not only created a working definition of wilderness but also enshrined it in the 1964 Wilderness Act, as â€Å"lands designated for preservation and protection in their natural condition† and â€Å"generally appears to have been affected primarily by the forces of nature, with the imprint of mans work substantially unnoticeable â€Å"(Zahniser, 1964). It allowed for the understanding and acknowledgement that any wild area would still be affected by human activities â€Å"the imprint of mans work substantially unnoticeable†. The Wilderness Act of 1964 was a landmark event in ecological terms, it was the institutionalisation of a concept, it described the wilderness as â€Å"an area where the earth and its community of life are untrammelled by man, where man himself is a visitor who does not remain†. Its very definition then, was a place where vehicles would not be allowed to traverse, where no permanent camps or structures would be allowed and resources could not be harvested or exploited. Wildlife and its habitat would be maintained as unspoiled as humanly possible. (Zahniser, 1964) Ansel Adams was a 20th century photographer and also a tireless worker and activist for protection of the wilderness and the environment. He was the force behind the 1964 Wilderness Act in the USA. His passion for nature saw him almost constantly travelling through the United States, photographing the natural beauty. As a photographer his images become iconic not only for their beauty, but also for representing the wilderness of America. Adams had stated that he never consciously taken an image for environmental purposes, but his work with the Sierra Club, and the many thousands of letters he wrote and meetings he was involved in support for conservation, and the creation of national parks were in no doubt related to his passion for nature and his belief it should be preserved, his images may not have been taken for those purposes but in his beliefs were embodied within them, Even today people think of the national parks with the epic beauty and magnificence that Adams infused within his images. Adams biography entry in the American National Biography mentions that his images did not simply record and document the environment but â€Å"sought an intensification and purification of the psychological experience of natural beauty†, the purpose these images had no doubt made them powerful tools for changing perceptions of nature and the environment for the American public and government officials. The Act helped to create the National Wilderness Preservation System, and raised American awareness regarding the nations National parks and wild lands. This legislative act created a new and novel way of preserving not only land and visual beauty, but also habitat, ensuring that rare plants and animals were protected. Its creation led to millions of acres designated as the newly protected wilderness. Instead of barring all human interaction, recreational activities like hiking, camping, kayaking and other outdoor activities are provided for. These areas, therefore, are protected from industrial exploitation but sustain leisure, tourism and recreation industries, which are much smaller in scale, with less ecological damage than heavy industry. It gives the land back, not only to the people of today but also future generations. It provides opportunities to experience nature as natural as possible the â€Å"great outdoors† and escape the ever increasing hustle and bustle of a m odern industrial and mechanised lifestyle. The Act allows for a man-managed or man-sustained wilderness as opposed to a natural wilderness. But does this definition go far enough? Is it realistic and sustainable? Roz McClellan the director of the Rocky Mountain Recreation Initiative (NTTP, 2007) asserts that a workable definition needs to accept mans interaction AND the management of the environment. She asserts that any definition of wilderness has to incorporate reasonable interaction from man, in such a way that would uphold American principles of multiple use, providing access within defined parameters. This can mean, for example, prohibiting certain activities during mating seasons or when weather conditions have left the environment more vulnerable than usual. McClellan argues that any new definition should provide for the â€Å"widest possible range of mutually compatible, sustainable services and outputs†. These could include outputs such as potable water, control of soil erosion, water table control, study and research, fishing as well as including leisure activities. To be sustainable, however, these must not interfere with or reduce the long term capacity of any of the ecosystems restorative abilities. The key term here is not compromise. This is where the concept of land management starts to creep in. Without some form of monitoring and control the potential for destructive behaviours and interactions would go unchecked. So, the opportunities to experience natural earth present administrative challenges that lie outside of the definition of wilderness. The Wilderness Foundation UK The Wilderness Foundation UK (Wilderness Foundation, 2008) is a UK-based organisation which operates over a number of countries, including UK, South America and the United States. It is an organisation which promotes the benefits of wild areas and creates a connection between people and nature without the use of permanent or mechanic artefacts. They promote a return to nature and oppose large scale destructive building plans, such as the expansion of airports, for example. Their approach is holistic and all-embracing of man as part of nature. As Albert Einstein reflected: A human being is a part of a whole, called by us universe, a part limited in time and space. He experiences himself, his thoughts and feelings as something separated from the rest a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us. Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty. (Einstein, 1932) Measuring the effectiveness of land management The problem of defining the wilderness in order to protect it is problematic enough but is compounded by the added complexity of then understanding how the relationships generated between people and protected lands affect, and are affected by, the management policies, actions and plans put into place to manage them. After all, defining and protecting nature is, ultimately, on mans terms. But which men? The terms may not be entirely appropriate, however well-intentioned, and may preclude the activities of native tribes and their land. Managing the land effectively, then, includes identifying any sources of conflict between the varying and different demands placed on the wilderness. This is important for understanding the influences the management policies may have on any conflicts of interest. The type of factors to be considered include the contrasting values of wilderness for visitors and natives, as well as local, rural and distant urban stakeholders. The understanding of these relationships is especially relevant to those groups who have used the wilderness for subsistence